When the President-elect of the United States discreetly let it be known to a major campaign contributor (who just happened to own a huge tobacco company) that he planned to legalize marijuana after his inauguration, the race was on. Could Coronet Tobacco Company take advantage of its knowledge of impending legislation to be the first on the market?
ACAPULCO GOLD is the fast-paced story of the selling of the first marijuana cigarette. It is an inside look at the advertising agency and the creative director who handled the account, Michael Evans, who was to be torn between the exciting campaign that would make history and his fears that, reports to the contrary, he was actually selling a dangerous drug.
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