The drug is manufactured by street chemists and sold in convenience stores or online, often legally. Sellers were able to sell the drug legally since its emergence in 2009 by marketing the substance as either bath salts or “plant food” or “insect repellant,” and stipulating “not for human consumption” on the label. "If you take the worst attributes of meth, coke, PCP, LSD and Ecstasy and put them together, that’s what we’re seeing sometimes,” Mark Ryan, the director of the Louisiana Poison Center. Users experience a mix of physical and psychological symptoms. The stimulant can cause excited delirium and severe hallucinations. Users can become violent and suicidal. People often experience a super-human strength, and long-lasting euphoria or paranoia, reports say.